"WestCoast Winery" is a brand identity exploration and building project, based on selecting a random product to start from, wine. I came up with the name; WestCoast Winery because it is a beach-side winery located on Newport Beach in California. They produce their own wine and sell inventory to local shops, as well as host events on the property. 

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I created the brands backstory and client questions in order to have a starting point for value evaluation and get a feel for what this brand would look like. From there, mood boards, color palettes and the name were made.